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Here's a few essentials that produce first class Web sites:
Fresh content
Overview of what the web site has to offer
Easy access to login tools and direct links to registration forms
Scannable pages
"You are Here"-type cues for users
Optimized images
Printable versions of the web site
Color scheme based on branding and logo colors
Colors that convey meaning
Colors that direct user focus
Content organized from the visitors' perpective
Logical hierarchies
Important content emphasized
Navigation placed where users expect to find it
Homepage links in the global navigation
Contextual clues that identify the user's current location
Local navigation that complements global navigation
Contextual breadcrumb navigation
A search box on every page
Search results organized by group
web design
search engine optimization
e-commerce
web development
database design
system integration
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